Chromatic’s Influencers Conference: Battling the Dangers of Modern Tobacco

I had the privilege of attending the Chromatic Organizes Influencers Conference in Nathiagali on September 20th, 2023. The central theme of this conference was to combat the pressing issue of modern tobacco products and their detrimental effects on our society. The insights shared during this event were both eye-opening and thought-provoking.

CEO Shariq Khan’s Mission

Shariq Khan, the CEO of Chromatic, shared his mission and vision. Alongside his dedicated team and a league of influencers, he is on a relentless mission to eradicate the curse of tobacco from Pakistan. Their focus is primarily on the young generation, aiming to create awareness about the perilous consequences of tobacco use.

He emphasized the alarming facts surrounding tobacco consumption and its impact on public health. The statistics are staggering, and the need for immediate action is undeniable. It was heartening to witness the commitment to steering the youth away from this harmful habit.

The Rise of Tobacco Alternatives

Dr. Ziauddin Islam, the former technical head of the Tobacco Control Cell, graced the conference with his expertise. He shed light on the evolving landscape of tobacco consumption. Driven by the increasing awareness of the dangers of traditional cigarettes, it is predicted that in the next 20 years, cigarette smoking might become a rarity.

However, the tobacco industry is not conceding defeat. Instead, they are diversifying their product lines. E-cigarettes, vapes, heated tobacco products, nicotine pouches, and other alternatives are now in the spotlight. The industry is investing substantial sums in marketing these products and roping in celebrities to endorse them.

The Dark Side of Harm Reduction Products

One significant point emphasized at the conference is that tobacco harm reduction products are not the silver bullet they are marketed to be. These alternatives, while claiming to be less harmful, still pose significant risks to users. The allure of harm reduction should not lead individuals to underestimate the dangers of these products.

Seek Professional Guidance

For those attempting to break free from the clutches of tobacco addiction, seeking professional help is essential. Consulting a pulmonologist or a healthcare expert can provide tailored guidance and support in the journey to quit smoking.

Fact-Checking and Spreading Awareness

In this age of information, it’s vital to fact-check any information related to tobacco and its alternatives before sharing it on social media. Misinformation can be harmful, and we all bear the responsibility of ensuring that accurate information reaches the public.

The Chromatic’s Influencers Conference was an enlightening experience that shed light on the multifaceted battle against modern tobacco products. It served as a stark reminder that the fight against tobacco is far from over, with new challenges emerging as the industry evolves. Creating awareness, fact-checking, and seeking professional guidance are crucial steps in this ongoing battle to protect the health and well-being of our society.